Tom Barnes

Summary

Marketing Strategist specializing in finding, documenting, and communicating unique value propositions. Deep interest in AI ethics and applications. Top Skills 1.) Research-Data and trend analysis- quantitative and qualitative. Conversion Rate Optimization. Content development and testing. UX and UI research. a/b testing and multivariate analysis to continually improve marketing performance with greater customer engagement and revenue growth. 2.) Customer analysis- Going deep into the customer experience. Discovering and communicating what converts prospects into buyers and buyers into evangelists. 3.) Branding- Defining points of differentiation converting features into benefits 4.) Wireframing-Designing clear, rational prototypes. 5.) Team Management. Translates finance for creatives and operations to marketers. 6.) Digital Media. Engaging prospective customers with compelling content through their chosen channel. 7.) Using Artificial Intelligence to ethically improve marketing efforts and speed time to market. Pains I eliminate- 1.) Risk- Leveraging social proof to reduce risk perception. 2.) Performance barriers-rooting out hidden costs and inefficiencies 3.) Unnecessary marketing expense- seeking and deploying new technologies to lower costs and improve communication reach, frequency and engagement to improve ROI. 4.) Revenue gaps- Delivering shorter sales cycles with better tools and methods 5.) Aligning Sales and Marketing. Customer insight builds bridges across internal silos. 6.) Ad spend efficiency. Achievements- 1.) Designed and conducted nearly 100 consumer studies 2.) Designed and built dozens of WordPress websites 2.) Created and merchandized dozens of case studies and whitepapers 3.) Deployed social media platforms for The CDC, Designed reporting platforms for Time Warner Cable, and mobile application beta programs for AT&T. 4.) Deployed and managed two instances of SalesForce 5.) Google Adwords certified Mastery of- Prompt engineering for ChatGPT, Conversion Optimization, Content planning, and development for S.E.O, Google Analytics, Adwords, WordPress, Webtrends, Survey Monkey, Salesforce, Excel, Protoshare, Protools, Screenflow,