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Tiffany Steffens

Tiffany Steffens

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Senior Strategist @ Lapine Group Digital Health | Business Strategy & Integrated Marketing | Product Development | D2C, B2C, B2B2C, B2B | Program Management
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Education

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University of Colorado Boulder

B.A., Political Science -
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UCLA Extension

, Social Media Marketing -
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Culver Academies

HS, -
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Ecole International de Geneve

, -
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New York School of Interior Design

Certificate in Basic Interior Design , -

Work Experience

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Lapine Group

Current

Lapine Group

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Cloudberry Creative

2013-05-01 - 2014-02-01

Cloudberry Creative

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Studio 215

2011-10-01 - 2013-04-01

Studio 215

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Lapine Group

2005-05-01 - 2011-10-01

Lapine Group

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Avenue A-Razorfish, SBI, Lante, Luminant

2000-01-01 - 2003-06-01

Avenue A-Razorfish, SBI, Lante, Luminant

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Hubbard Online

1998-03-01 - 1999-11-01

Hubbard Online

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Citi

1995-01-01 - 1998-03-01

Citi

Skills

Marketing Campaigns Physician Relations Managing Agency Relationships Creative Agencies Product Management Content Strategy Direct Marketing Strategic Planning Executive Presentations Customer Relationship Management (CRM) Cross-functional Collaborations Digital Product Development Healthcare Industry Web Analytics International Marketing Legal Marketing Content Management Change Management Relationship Building User Expeirence

Summary

I have been the go-to professional for clients facing their most complex business challenges for over two decades. My unique blend of digital product expertise, integrated marketing, and robust program management acumen has consistently delivered results. Here are some things to know about me: * I am passionate about improving digital experiences in healthcare. With over a decade of experience consulting for a leading cancer hospital, I have gained a profound understanding of patient needs during extreme stress. I have also mastered the art of aligning these needs with clinical operations and technology. * My professional insights are reinforced both by my mundane health matters as well as a life-long journey with a rare health condition that began at birth, necessitated international travel to the US for treatment, and continues to this day. * Growing up overseas (UK, Switzerland & SE Asia) and traveling the globe has given me an appreciation for different cultures, their healthcare systems, and why people travel to the United States for innovative treatment and care. * I have a unique ability to communicate complex topics through compelling storytelling. This skill has proven invaluable in helping my colleagues — from corporate and technology executives to oncologists and research scientists — better understand problems and make decisions. * I'm a dog lover and have two rescue dogs, Ramona and Jessica Jones. Everything I've learned about creating fantastic patient experiences applies to veterinary care. * Before healthcare, I was an on-site consultant with a large financial services firm and held account/project management roles at a digital agency. Expertise: Digital health: product strategy & execution, go-to market planning User/patient experience: Connecting online & offline journeys Executive presentations and storytelling Business case development Brand strategy Agile project/program management Process redesign

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