Education
Chalmers University of Technology
Master's degree, IT Management 2005-01-01 - 2006-01-01University of Borås
Bachelor's degree, Informatics and Business 1996-01-01 - 1999-01-01Work Experience
Salesrocketing AB
Current
Salesrocketing AB
Yoursafety i Sverige AB
2020-01-01 - 2024-05-01
Yoursafety i Sverige AB
Trailfinder Consulting AB
2016-01-01 - 2020-01-01
Trailfinder Consulting AB
Equatex Global
2014-01-01 - 2016-01-01
Equatex Global
Qondoc System AB
2004-01-01 - 2013-01-01
Qondoc System AB
Comtest International LTD
2002-01-01 - 2004-01-01
Comtest International LTD
Atomic Tangerine LTD
2000-01-01 - 2002-01-01
Atomic Tangerine LTD
Lawson Software
1999-01-01 - 2000-01-01
Lawson Software
Swedish Armed Forces
1993-01-01 - 1996-01-01
Swedish Armed Forces
Skills
Summary
Supporting and coaching others has been a constant throughout my life – whether it´s in the ski slopes, in a Swedish special forces unit, or when leading commercial teams through tough transitions. I’ve always been drawn to the challenge of helping people perform when it really counts – not by adding pressure, but by adding clarity. After 20+ years in sales – often in environments where no playbook existed – I’ve learned that most teams don’t fail because of effort, but because they lack the right structure, focus, or leadership when it's most needed. At Salesrocketing, we help companies selling complex products and services, to improve sales execution across four key areas: 🔹 Process improvement – Design sales processes tailored to complex, high-consideration deals – Identify and fix bottlenecks that block revenue growth 🔹 Lead generation – Strengthen prospecting with sharper targeting and clearer positioning – Build predictable pipelines with qualified leads, not just activity 🔹 Tools & systems – Make sure your CRM supports, not slows, your daily work – Introduce simple, scalable tools that match your actual sales process 🔹 Interim sales resources – Step in with experienced sales leaders or qualified salespeople when needed – Keep the team performing while you recruit permanent roles Curious if this could help in your current situation? I’d be happy to connect.