Todd T.

Summary

CUSTOM SEO TOOLS + INNOVATION PDP (Percentage of Discovered Pages) measures the indexing efficiency of a site at the sitemap level. I developed PDP by applying Google Search Console’s indexing metric to site: search results, addressing the common misconception that all published pages are indexed by search engines. PDP calculates the percentage of published pages actually discovered via a simple site: search. * Identifies gaps between expected and actual visibility, guiding crawl optimization, content pruning, and technical fixes across large-scale sites. * Tracks sitemap health and indexation success * Supports auditing of page-level discoverability * Drives decisions around internal linking, canonicalization, and content consolidation AI TRAFFIC DISPLACEMENT SCORE Organic search traffic channels have fundamentally evolved with the rise of AI. What was once a straightforward lead source to track is now a complex ecosystem shaped by AI-generated summaries, featured answers, and zero-click experiences. The AI Displacement metric quantifies the impact of AI-generated or AI-enhanced SERP features to help stakeholders assess the risk of reduced visibility due to generative AI content surfacing above traditional listings. The tool also: * Integrates keyword tracking, CTR shifts, and SERP layout analysis * Flags high-value pages at risk of AI displacement * Supports content redesign and featured-snippet targeting strategies ADVANCED SEO + SITE SEARCH EXPERTISE Extensive expertise in SEO and internal site search architecture. Proven track record leading large-scale search initiatives for government and enterprise websites, integrating technical SEO, semantic structure, and behavioral analytics to enhance discoverability, user engagement, and conversion performance. Key Strengths: Technical SEO: Crawl control, indexation strategy, Core Web Vitals, structured data, schema.org, and JavaScript SEO. On-Site Search Optimization: * Architected advanced site search designs using Apache Solr, Drupal, and custom JSON structures. * Built search facets, protwords, synonyms, boosting rules, and multilingual support. * Designed result ranking models, dynamic filtering, and intent-mapped content clusters. * Developed sitemap-driven search enhancements using over 1M+ content nodes across government datasets. Tool Mastery: GCS, Screaming Frog, GA4, Ahrefs, SEMrush, Looker Studio, Solr Admin, Drupal Search API, and custom search schemas, indexes, JSON files.