K. Tony M.

Summary

💯 Proven track record of being re-engaged by global brands to lead and problem-solve critical initiatives, including: ✔ Marks & Spencer | Kingfisher Retail Group | Adidas Global | Etihad Airlines ✔ Royal Pharmaceutical Society | BP (British Petroleum) | Tesco ✔ eBay Europe | Costa Coffee | Nokia MENA | British Airways and more. 📌 Trusted interim programme manager and consultant delivering high-impact transformations, new propositions, and large-scale programmes for leading brands and their partners. Specialises in business transformation, digital innovation, and complex change initiatives. Over the last two years, led an AI driven transformation in the content production and marketing spaces. 🛠️ Hands-on and results-driven, quickly integrating into organisations to drive value from day one. Experienced in start-ups, consultancies, and enterprise-scale operations, with a track record of solving challenges, launching products, and scaling operations. Also a Non-Executive Director for the ExtraCare Retail Charity. ✈️ International & cross-cultural expertise – extensive experience across three continents, delivering programmes in diverse business and regulatory environments. 🛠️ 𝗖𝗢𝗥𝗘 𝗦𝗞𝗜𝗟𝗟𝗦 🛠️ : ✅ Marketing and Digital Transformation ☑ Testing, scaling and incorporating AI across the marketing and content production lifecycle ☑ agency and service provision in-housing ☑ CoE development and rollout ☑ New process development, testing, scaling ☑ Change management for commercial functions ✅ Programme Leadership & Transformation ☑ Business & Digital Transformation ☑ Programme Governance & PMO Operations ☑ Change Management & Benefits Realisation ✅ Product, Brand & Service Innovations and Launches ☑ Multi-Channel Customer Journeys ☑ Experimentation, Innovation & Growth Scaling ☑ Generative AI & Personalisation @ Scale ☑ Brand, proposition, product and service launches and relaunches ✅ Strategic & Stakeholder Management ☑ Business Case Development ☑ Partner & Vendor Management ☑ Analytics, Attribution & Performance Optimisation ☑ Marketing and Digital Transformation ✅ Technology & Systems Implementation ☑ Marketing Technology & Content Production ☑ Metadata & Master Data Management ☑ Systems & Solutions Delivery