Tony Zambito

Summary

20TH ANNIVERSARY: For over 20 years, as the founder and innovator of the buyer persona concept, I’ve advocated for achieving a deeper understanding of buyers. Working with many leading organizations and hundreds of marketing and sales leaders to succeed. Now, I am eager to reveal how to develop buyer personas and conduct buyer insights research the authentic right way. My goal is to create a worldwide community of buyer insights and buyer persona evangelists who help organizations succeed in helping buyers to achieve their goals. FOUNDER OF BUYER PERSONA: In 2001, I took a chance. I asked - what if marketing and sales can benefit from the use of deep insights and personas as had product and software design? That year, I pioneered the concept of buyer personas and a buyer insights research methodology designed to help understand buyers at a deeper level. Buyer insights research and buyer personas now have found their way into the mainstream of marketing and sales. ENABLING FORTUNE 100 AND LEADING COMPANIES TO SUCCEED: Buyer insights research used to create buyer personas have enabled companies to make informed decisions on strategies to grow top-line revenues, engage buyers, and retain customers. Pioneering organizations who adopted buyer personas include HP, FedEx, Reed Elsevier, Abbot Labs, Microsoft, Pearson, IBM, Robert Half, Discover, Thomson Reuters, LYFT, Reuters News Agency, Diligent, and Genesys - all-embracing the concepts of buyer personas, buyer insights, buyer engagement, and human-centered marketing to make a better world for their buyers/customers. THE PANDEMIC CHANGES EVERYTHING: The business landscape of tomorrow will be vastly different as a result of the pandemic. Requiring companies to prepare for a future that can be difficult to chart. One thing we know is buyers have changed and companies who are on top of how and why buyers are changing will succeed, let alone survive. THE YEAR 2021 - THE YEAR OF THE NEW BUYER: The year 2021 looms large on the minds of business leaders. The behavior of buyers and buyer engagement will undergo its most significant transformation in decades. Will your organization be ready? Will you be fortified with new buyer personas and buyer insights that inform how to survive in a post-pandemic world? LET'S DIALOGUE: Let's dialogue about how to prepare for the New Buyer, be informed with authentic buyer personas, and how to gain critical buyer insights that inform the right strategies. Schedule a free 30-minute conversation with me here: https://tonyzambito.com/about/so-helpful-tony/