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Tracey Halvorsen

Tracey Halvorsen

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CEO & President, Digital @ adeo Digital-First Brand Strategy in Higher Ed, Climate, Cultural & Emerging Markets | Helping Leaders and Teams Navigate Disruption | CEO @ adeo | Artist at Heart
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Education

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Maryland Institute College of Art

MFA, Painting / Mixed Media 1996-01-01 - 1998-01-01
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Cleveland Institute of Art

BFA, Painting 1989-01-01 - 1993-01-01
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Lacoste School of Art

, Painting / Sculpture 1991-01-01 - 1991-01-01
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High School!

, -

Work Experience

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adeo

Current

adeo

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Return Solutions, Inc.

2019-05-01 - 2023-11-01

Return Solutions, Inc.

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Fastspot

2001-02-01 - 2020-01-01

Fastspot

Skills

Entrepreneurship Agency Web Development Marketing Strategy Consulting Business Strategy Branding Advertising Brand Development Painting Management Creative Problem Solving Creative Direction Web Design Digital Marketing Digital Strategy Digital Media Marketing Creative Management Interaction Design

Summary

I help mission-driven organizations navigate disruption and build brands that actually say something. With 25+ years of leading digital marketing and brand transformation, I help organizations—higher education, climate, healthcare, cultural, energy, emerging and beyond—elevate their brand and messaging, and find ways to engage in more meaningful ways with their audiences. As CEO of adeo, I partner with visionaries, leaders and teams to create brand, messaging, digital experiences, and marketing strategies—that actually say something. I have led successful large-scale website design and development projects with esteemed clients such as: Yale University Yale College Cornell Tech Ford's Theatre Discovery Communications Bucknell University BWI Airport Georgetown Law Peabody Institute of Johns Hopkins ConocoPhillips Maryland Institute College of Art International Spy Museum Brown University Breckenridge Capital Advisors Hamilton College American Beverage Association George Washington's Mount Vernon Johns Hopkins University The Sheppard and Enoch Pratt Hospital Walters Art Museum Kenyon College Design Collective I'm the host of the Escape Velocity podcast, where we are exploring the unexpected pathways creatives and strategists must take in order to deliver innovative and groundbreaking work: https://www.helloadeo.com/work/escapevelocity I am also a contemporary painter, which continues to fuel my soul and keep me connected to my roots in creativity and the arts. - https://www.winkelgallery.com/tracey-halvorsen How We Can Connect: If you’re leading marketing at an institution or organization undergoing change, let’s talk. Whether we collaborate or not, I love exchanging ideas and meeting other creative professionals.

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