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Trevor Daughney

Trevor Daughney

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VP of Marketing @ ContraForce VP Marketing
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Education

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University of California, Berkeley, Haas School of Business

MBA, Specialized in marketing and global business management 2001-01-01 - 2003-01-01
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Queen's University

Bachelor of Arts, Political Science 1990-01-01 - 1995-01-01

Work Experience

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ContraForce

Current

ContraForce

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Picus Security

2023-01-01 - 2023-01-01

Picus Security

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Balbix

2021-01-01 - 2023-01-01

Balbix

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Exabeam

2018-01-01 - 2021-01-01

Exabeam

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McAfee

2017-01-01 - 2018-01-01

McAfee

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Ping Identity

2016-01-01 - 2017-01-01

Ping Identity

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Verimatrix

2015-01-01 - 2016-01-01

Verimatrix

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Actiance, Inc.

2014-01-01 - 2015-01-01

Actiance, Inc.

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Symantec

2008-01-01 - 2013-09-01

Symantec

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Pax Fan

2003-11-01 - 2008-01-01

Pax Fan

Skills

B2B Marketing Annual Budgeting Analytical Skills Leadership Fostering inclusivity Marketing Leadership Marketing Budget Management Strategic Thinking Event Marketing Strategic Leadership International Marketing Marketing Automation Digital Marketing Social Media Measurement Lead Generation Business-to-Business (B2B) Integrated Marketing Strategic Communications Presentations Team Leadership

Summary

I am an accomplished marketing executive and storyteller who drives revenue growth to build successful global businesses. My experience includes leadership positions in large and start-up cybersecurity software companies. Key Accomplishments: • Growth. Used disruptive messaging to launch a new business line at Symantec and grew it from zero to $100M ARR in 18 months. • Marketing-sourced revenue. Grew marketing-sourced ARR from 9% to 52% at Actiance, and from 2% to 31% at Picus. • Marketing ROI. Delivered $8 of pipeline for every $1 spent on demand gen, and reduced cost/MQL by 43%. • Buzz. Delivered transformative trade show presences, generating 1000s of leads. • Positioning. Repositioned Exabeam into 5x larger market, and secured MQ and Wave leadership. • Corporate strategy. Active member of leadership teams that completed successful acquisitions, funding rounds and a strategic divestiture.

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