Tricia Heywood
Education
Simon Fraser University
Master of Arts, International Management 2006-01-01 - 2008-01-01
McRae Institute of International Management
Graduate Diploma, International Management 1995-01-01 - 1997-01-01
Dickinson College
Bachelor of Arts, Economics, Public Policy 1985-01-01 - 1989-01-01
Wine and Spirits Education Trust
WSET Diploma, Wine and Spirits 2014-01-01 -Work Experience
Gregory+Vine
2017-06-01 - 2021-05-01
Gregory+Vine
Onesixtyfourth.com
2011-07-01 - 2017-05-01
Onesixtyfourth.com
Alexandra's Playground
2011-11-01 - 2016-01-01
Alexandra's Playground
Stratwest Communications
2005-07-01 - 2011-06-01
Stratwest Communications
Weber Shandwick
2004-04-01 - 2005-06-01
Weber Shandwick
Freeplay Energy Group, London UK
1999-11-01 - 2004-04-01
Freeplay Energy Group, London UK
KRC Research
1998-06-01 - 1999-11-01
KRC Research
S.M.R. Thailand Ltd.
1996-04-01 - 1998-02-01
S.M.R. Thailand Ltd.
Skills
Summary
International communications strategist with 20+ years in branding and marketing communications strategy including conducting research to inform brand and communications strategies. Most recently I was the Managing Director for a wine and spirits communications agency in NYC. I begane my career in market research and strategic communications for leading consumer goods companies. I've worked on three continents and have conducted research around the globe in 16 countries. In addition to positions at market research firms, I spent five years as marketing director for an alternative energy consumer product company in London, ran the Vancouver office for Weber Shandwick Worldwide, consulted with a sponsorship strategy agency for the 2010 Winter Olympic and Paralympic Games, acted as Executive Director for a new not-for-profit, started my own marketing and communications consulting business in Vancouver while completing Masters of International Management, and was a Partner at OneSixtyFourth, a boutique branding agency in New York City. I hold the Wine and Spirits Education Trust (WSET) Diploma in wine and spirits and am a certified WSET educator currently teaching courses in NYC. Specialties: Communications and brand strategy, wine trade and consumer marketing and media relations qualitative and quantitative market research, sponsorship, international distribution and channel marketing, event creation and execution, sales collateral, website development, database management, budget development and management, fundraising.
