Trudi Lynn Luebberst

Summary

Having served in senior marketing leadership for much of my career at a Director of Marketing level, I have become a subject matter expert in many areas including these below: LEADERSHIP SKILLS: • Marketing Leadership • Strategic Marketing Planning • Voice-of-the-Customer Research • Customer Experience planning • Building Cross-functional programs • Agile Scrum Project Management (CSPO Certified) • Agile Scrum Organizational Leadership (CAL Certified) • Change Management • Building High Performance Teams • Digital Marketing Strategy Amongst these more overt areas of business that are a product of my training and hard work, some of my more natural abilities include “Connecting those disconnected, often elusive Dots” that seem to mystify others. These, I believe, cannot be learned but are supported by life experience that take those dots from inspiration into perspiration. Below are my Gallup Strengths Finder designations… • Ideation • Strategic • Futuristic • Includer • Maximizer These make me perfectly suited to excel at strategic processes, bringing people together around a common mission, and support companies to become highly adaptable to the challenges of change. I continue to build a growing tool chest of best practices that support me and the teams I lead through the challenges of bringing new ideas to life. MY CONTINUING EDUCATION A constant learner, I have achieved the following certifications: • Agile Scrum Project Management / Organizational Leadership • American Marketing Assoc. Digital Marketing • Myer Briggs Type Indicator (MBTI) ADDITIONAL PROFESSIONAL SKILLS: • Voice of the Customer Program Development • Traditional & Digital Marketing • Market & Competitive Intelligence Analysis • Global Project Management • Product Launch Planning • Critical Thinking & Creative Ideation • Website Development Planning • SEO/SEM Planning • Data Analysis / KPI Planning • Social Media Marketing • Public Relations Program Development • Advanced Excel skills + MS Office Suite PERSONAL PURSUITS In my free time I have always been very active. I love the water! I enjoy and have participated in all kinds of sports, including becoming certified in S.C.U.B.A. This has also helped me enjoy another passion of mine…traveling and seeing new things all around the world. Something that I seem to never tire of. I also enjoy volunteering for local community programs, including serving local Start-up incubators and Not-for-Profits including Harriet Beecher Stowe House