Valerio Saffirio

Summary

Communication in all its forms is my professional field but also my great passion. I am a professional with over 30 years of experience in multinational and national agencies. I started as a copywriter learning from the masters of Italian communication of the 80s to later specialize in marketing and recently in neuro marketing. After 11 years working for large agencies I started my business as an entrepreneur by opening companies in Turin, Milan, Rome and then in London, New York, San Francisco. Communication agencies but also event agencies. The curiosity to explore new opportunities is still the basis of my path today. In 2005 I started to take an interest in digital evolutions by transforming my agencies into mainly digital and social agencies until 2019. The latest adventure was to create the Italian office of Disko, the most awarded Parisian digital agency in France in recent years. The most rewarding experience was the opening in San Francisco of Rokivo Inc., a company specializing in UX and UI that brought the creative touch of Italian designers to Silicon Valley. 8 exciting years that have allowed me to accelerate digital transformation skills and acquire a contemporary mindset. Today I am Partner and Head of Marketing and Development of Producteam Srl that organizes corporate events for a few highly qualified clients and Torino Concerti Srl company specialized in the executive production of large live concerts for national and international artists. I write on digital newspapers, blogs and national magazines on the subject of digital innovation. I continue to teach Digital and Social Communication in public and private universities (University of Turin, IED). For over 10 years I have attended (and will continue to attend as soon as possible) the main conferences on the interactive theme of the world, first of all the SXSW in Austin. I have a wonderful family that gives me the greatest satisfactions every day. I love the mountains and sport, which I practiced with great satisfaction until a few years ago. I love music, all kinds of music, which accompanies me every day in my personal life (bass and electric guitar are my main instruments but I also have a lot of fun with drums and piano) and professional.