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Viresh Prashar

Viresh Prashar

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CEO/Co-Founder @ Fruitfal Building a modern [ Mobile First Cloud First ] trading platform for millions of the world's micro and small businesses
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Education

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IESE Business School

MBA, 2008-01-01 - 2009-01-01
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The Johns Hopkins University

MSEE, Electrical Engineering - 1994-01-01
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George Mason University

BSEE, Electrical Engineering - 1990-01-01

Work Experience

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Fruitfal

Current

Fruitfal

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Advisor

2009-09-01 - 2015-12-01

Advisor

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Sling Media

2006-03-01 - 2009-09-01

Sling Media

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PRN, a STRATACACHE company

2004-11-01 - 2006-02-01

PRN, a STRATACACHE company

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Kobalt Interactive

1999-09-01 - 2005-01-01

Kobalt Interactive

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Oracle

1990-09-01 - 1999-09-01

Oracle

Skills

Business Strategy Business Development Cloud Computing Mobile Devices IPTV Squash Product Management Start-ups Entrepreneurship Venture Capital Strategy SaaS Video Cross-functional Team Leadership Business Intelligence Enterprise Software Consulting Management Strategic Partnerships Go-to-market Strategy

Summary

India today is one the world's largest producers of farm output - an annual market of $220B. half of this output - over $100B is consumed in the country. however, a centuries old trading system leaves farmers under crushing debt, consumers with poor food security and retail completely unorganized for fresh produce. we want to change this. at Fruitfal we believe there is a better way. by leveraging India's 300M connected smart phones (growing fast) + smart technology (big data, AI, ML) - we a re building a fairer more sustainable ecosystem that creates a win-win for key contributors of the value chain. bringing the rigor and discipline of for-profit enterprise to affect social change. ▷ helping farmers grow smarter ▷ helping kiranas sell better ▷ delivering consumers value

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