Virginie Glaenzer

Summary

Born and raised in Paris, France, I’ve been fortunate to spend 17 years in Silicon Valley and 13 in New York City, building a career as a serial entrepreneur and marketing leader. Over the past 30 years, primarily in technology, I’ve experienced two acquisitions, launched 10+ products to market, led two major corporate digital transformations, and tackled countless opportunities for marketing optimization. In the past six years, I have excelled as a fractional CMO / CRO, relieving stress for CMOs, CROs, and CEOs and bringing clarity and strategic direction to their leadership teams. By leveraging the art of storytelling and a growth-hacking mindset, I specialize in helping clients with brand strategy and demand generation. I apply the latest insights from psychology and neuroscience to positively influence human behavior, ensuring both individual benefit and the greater good, all while upholding the highest ethical standards. Today, CEOs turn to me when they face challenges such as customer disconnect, a brand losing touch with its audience, product launch overload, an overextended team, scaling difficulties, or a leadership gap. Therefore, I’m most often called upon to lend expertise for: 1. Brand Realignment: Helping brands reconnect with customers through data-driven strategies that enhance loyalty and outpace competitors. 2. Product Launch Execution: Streamlining go-to-market strategies to ensure seamless product launches, alleviating pressure on internal teams. 3. Scaling Challenges: Developing growth strategies and streamlining operations to help organizations scale effectively while freeing up resources for expansion. 4. Leadership Gaps: Providing clear strategic direction and senior marketing expertise to improve communication and foster team cohesion. I regularly share my perspectives on podcasts, and I'm the author of The Economy of Abundance" and "Leadership Singularity".