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Rob Walikis

Rob Walikis

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Senior Product Manager, Audience Platform @ Madhive Ideas. Product. Launch. Repeat.
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Education

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Cornell University

BS, Engineering Physics 1984-01-01 - 1988-01-01
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Binghamton High School

Regents Diploma, Math, Science, French 1981-01-01 - 1984-01-01

Work Experience

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Madhive

Current

Madhive

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Viant Technology

2016-09-01 - 2023-09-01

Viant Technology

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Propel Media

2015-11-01 - 2016-07-01

Propel Media

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FairSource

2015-05-01 - 2015-10-01

FairSource

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Phunware

2014-05-01 - 2015-04-01

Phunware

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FairSource

2014-01-01 - 2014-04-01

FairSource

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Rubicon Project

2010-11-01 - 2013-12-01

Rubicon Project

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Fox Audience Network

2008-02-01 - 2010-10-01

Fox Audience Network

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Vibe Solutions Group

2004-02-01 - 2007-12-01

Vibe Solutions Group

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FairSource

2001-03-01 - 2004-02-01

FairSource

Skills

Strategic Thinking Data-driven Decision Making Competitive Analysis Cross-functional Team Leadership Business Development Collateral Relationship Management Product Requirements Market Requirements Documents Use Case Product Management E-commerce Online Advertising Marketing Strategy Strategy Product Launch Integration SDLC Product Marketing Multi-channel Marketing

Summary

Ideas. Product. Launch. Repeat. Product management professional of 20+ years, accomplished in all phases of the software product life cycle and strategic product marketing for both leading edge business and consumer brands. Broad domain experience in digital omni-channel advertising, mobile application development, consumer cable, and e-commerce. Built ad campaign management, media planning, audience targeting and actionable insight interfaces for business. Built online video, video communications, micro-publishing and social networking applications for consumers. Market-minded business development and competitive analysis skills. Expert in developing product requirements, planning from prototype to launch and acquiring effective user feedback. Productive management of technical teams, external partners and customers to positive results.

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