David Wallace

Summary

Mom always said 'don't talk to strangers' but there's no other way to meet new people, so I didn't follow her advice. I've worked with organizations to sharpen internal and external communications -- social, written, video, events and in-person. Often, these are emerging tech and disruptive players with complex products and service offerings: > PTC, focused on manufacturing, innovation and Internet of Things connectivity platforms; > Travel with the Experts, a bespoke group tour/travel company serving college alumni groups; > WAAV Inc., which installed the first WiFi routers for mass transit on commuter trains and buses; > Imaginatik plc, an early leader in corporate innovation/community training. Thanks for reading *this* far. I've done other stuff too. I was a reporter for the Sun-Sentinel, The New York Times and Reuters, plus various now-defunct tech magazines and start-ups. And I've taught the art and craft of interviewing to executives and at Emerson College and Boston University, as a lecturer in journalism and new media, 2006-13. I don't like to drop names, but it helps with SEO. And people like to know I've worked on projects for SAP, Verizon, iPass and EMC, even if they've never heard of clients like Boreal Renewable Energy Consultants or Travel with the Experts Ltd. Content Marketing
 means: - Producing multimedia assets that coordinate across web, print, blog, news and internal formats -- the more consistent and reusable the better, - Evaluating effective corporate stories and communities, - Providing frontline contact for press, analysts, client case studies, - Internal knowledge exchange and platforms for cross-department success. Specialties include clients in emerging technologies, where knowledge sharing, online communities, collaboration and innovation work like jet fuel.