Bill Buchanan
Education
University of California, Berkeley
BA, Political Science 1984-01-01 - 1988-01-01
The University of Chicago Booth School of Business
Executive Education, Finance for Executives 2014-01-01 -Work Experience
Level Agency
Current
Level Agency
Corinthian Colleges, Inc.
2004-07-01 - 2015-05-01
Corinthian Colleges, Inc.
Accrediting Commission of Career Schools and Colleges (ACCSC)
2012-07-01 - 2014-07-01
Accrediting Commission of Career Schools and Colleges (ACCSC)
Grace Global Enterprises
2002-04-01 - 2005-07-01
Grace Global Enterprises
GreenPoint Mortgage
2003-04-01 - 2004-07-01
GreenPoint Mortgage
Providian Financial
1995-03-01 - 2002-04-01
Providian Financial
Skills
Summary
Expert direct-to-consumer marketing leader with a depth of experience in all aspects of revenue growth – including 25 years+ in the direct-to-consumer market and over 15 years leading internet marketing. I have an ability to move effortlessly from strategic planning to implementation. Comfortable at all levels -- from board room presentations to data analysis, creative development and/or employee training. Strong track record of: • Successfully managing companies through change and turnarounds • Utilizing data and deep customer understanding to drive change in strategy and execution • Building and developing strong management teams • Leading innovation and execution of new channels, markets and products • Innovating and executing new products and channels (over 15 years of internet marketing experience) • Driving continuous improvements in both marketing and sales execution • Influencing others across an organization and in partner organizations to achieve results • Understanding all the levers of a business including financial, marketing and operational analysis • Increasing the efficiency and effectiveness of all marketing channels including internet (SEO, PPC, and social), television, radio, direct mail, etc.
