Education
University of San Francisco
Master's Degree, Counseling Psychology -Colorado State University
BS, Business Administration-Marketing -Work Experience
State of Arizona
Current
State of Arizona
C-Suite Advisors
Current
C-Suite Advisors
Potentiate
Current
Potentiate
Arizona Commerce Authority
Current
Arizona Commerce Authority
UGenome AI
2023-04-01 - 2024-03-01
UGenome AI
American Solar & Roofing
2022-11-01 - 2023-03-01
American Solar & Roofing
VieConnect US Inc.
2021-02-01 - 2022-01-01
VieConnect US Inc.
Flinn Foundation
2020-03-01 - 2021-04-01
Flinn Foundation
OraVu
2018-07-01 - 2020-02-01
OraVu
Colnatec
2009-10-01 - 2017-11-01
Colnatec
Skills
Summary
Emerging tech, AI, market shifts — I translate complexity into decisive action. Where others see noise, I build clarity, strategy, and advantage. As a strategic transformation executive, I specialize in leveraging AI and business intelligence to drive innovation, enhance competitive positioning, and reshape market approaches for mid-market and enterprise leaders. At Potentiate, I help organizations navigate emerging technologies, using AI to uncover strategic advantages and build future-ready businesses. My approach blends cutting-edge AI insights with deep industry expertise, ensuring clients stay ahead in a complex & competitive landscape. I am also part of C-Suite Advisors, a collective of senior executives providing high-level strategic guidance to mid-market executives across industries. Currently, I serve as Deputy Director of the Digital Solutions Office in ADOA-ASET for the State of Arizona, where I focus on digital innovation, human-centered AI, and strategic alignment. In this role, I help shape AI governance, streamline digital transformation, and foster public-private collaboration. My background includes co-founding and scaling companies to global recognition, leading innovation in AI-driven market intelligence, process automation, and regulatory strategy. This entrepreneurial leadership was recognized nationally when I was named a White House Champion of Change (Obama Admin) and selected by US State Dept for the Global Entrepreneurship Summit (Stanford), engaging with leaders from IDEO, Facebook, and Google on global energy solutions. My focus on impactful innovation also led to recognition as a Phoenix Business Journal Tech Titan. With a background in B2B go-to-market strategy, AI ethics, and operational leadership, I bring a cross-disciplinary perspective merging technology, psychology, and business strategy. Building on this experience, I speak at industry events and advise executives on practical AI adoption and responsible, practical AI practices. My advisory contributions have included seven years providing insights to the White House Business Council Roundtable (Obama) along with numerous steering committees and entrepreneurial advisory boards. My goal remains to demystify AI and help organizations use it as a strategic force multiplier—not just an automation tool. *** Views expressed are my own and not those of ADOA, ASET, the State of Arizona, or any affiliated government entity. Content shared or liked does not imply endorsement. Please direct official inquiries to appropriate government channels, not via LinkedIn.