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Will McInnes

Will McInnes

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Chief Marketing Officer @ SER Group CMO at SER Group
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Education

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London Business School

, Finance Seminar for Senior Managers 2010-01-01 - 2010-01-01
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CTI - Coaches Training Institute

, Core Curriculum 2010-01-01 - 2011-01-01
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CIM | The Chartered Institute of Marketing

Advanced Certificate, Marketing 2000-01-01 - 2002-01-01
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University of Liverpool

BA, Politics 1996-01-01 - 1998-01-01

Work Experience

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SER Group

Current

SER Group

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Zendesk AI agents (Ultimate)

2021-09-01 - 2023-02-01

Zendesk AI agents (Ultimate)

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Tech Nation

2020-04-01 - 2021-07-01

Tech Nation

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Brandwatch

2013-10-01 - 2021-06-01

Brandwatch

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NixonMcInnes

2002-08-01 - 2013-10-01

NixonMcInnes

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Wired Sussex

2006-09-01 - 2013-09-01

Wired Sussex

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Crane Telecom Group

1998-06-01 - 2002-05-01

Crane Telecom Group

Skills

Public Speaking Coaching Social Media Marketing Strategy Social Media Marketing Business Strategy New Business Development Change Management Public Relations Organizational Development Digital Strategy Social Networking Writing Start-ups Consultancy Management Consulting Consultants Bumper Stickers Pole Dancing Brain Gym

Summary

Modern, 3x CMO. Growing a global enterprise software powerhouse at SER Group! I love scaling European-founded B2B software companies to worldwide leadership, working alongside talented teams and PE & VC investors. Previously: 🤖 CMO, Ultimate | GenAI for customer care. - Series A, doubled revenue in tenure. - Acquired by Zendesk. 📈 CMO, Brandwatch | Social media analytics. - From £12m ARR, Series B to $100m ARR, global #1 with multiple M&A. - Acquired by Cision/Platinum Equity. 🛠️ Founder/CEO, NixonMcInnes | First social media agency in Europe. Grateful to be spending my career as the internet, digital technologies and AI transform society 🙏

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