Yoshihisa "Bob" Ishida

Summary

Ishida, renowned for his remarkable career at Sony Corporation, has made significant contributions to the technology sector. Graduating from Keio University in 1982, he joined Sony as a mechanical design engineer, specializing in personal computers and peripheral products. In 1985, he became an account manager at Sony's Components Sales and Marketing Group, handling key accounts like Apple Computer Inc. and playing a crucial role in Trinitron Display sales. Ishida later managed Notebook PC OEM/ODM projects for Apple Inc. and Dell. Ishida played a pivotal role in Sony's re-entry into the PC business in 1995 and led the VAIO business until 2009. He relocated to San Diego as an expatriate and became the head of VAIO global business in 2006, holding a Corporate Executive position. In 2009, Ishida assumed leadership of Sony's TV business and expanded his management roles to include Home Audio and Home Video. In 2011, he moved to Sweden as Deputy CEO of Sony Ericsson, overseeing various operations such as product planning, development, manufacturing, technology, procurement, supply chain, and business development. After departing Sony in 2015, Ishida engaged in consulting and advisory roles. He served as a consultant for Rakuten Corporation and LG Display, and acted as an advisor for SILK LABS. In June 2016, he joined the board of Sharp Corporation and eventually became the Executive Vice President in June 2017. At Sharp, Ishida played a crucial role in the company's transformation, focusing on AIoT (Artificial Intelligence and Internet of Things) business strategy. He served as CEO of Sharp Europe and assumed additional responsibilities for Corporate Product Quality, Branding, Design, and various business segments. In October 2018, Ishida became Chairman and Representative Director of Dynabook Inc., a Sharp Corporation subsidiary following the acquisition of Toshiba's PC business. He resigned from Sharp Corporation in May 2020. In June 2021, Ishida joined the board of directors at Yanmar Holdings Co., LTD, a global manufacturing company specializing in agricultural machinery, construction equipment, and energy systems. He also held a board member position at Ouga Japan from July to November 2021. As of June 2023, Ishida has partnered with Quantum Leaps Corporation, showcasing his continued involvement in the technology industry. His expertise spans various areas of the technology sector, including PC and mobile communications, TV, AIoT, and more.