Education
Theseus Institute - International Management Institute
MBA, Strategy, Innovation, Information and Technology 1996-09-01 - 1997-07-01Tel Aviv University
B.A., Philosophy 1993-09-01 - 1996-08-01Tel Aviv University
B.A., Psychology 1993-09-01 - 1996-08-01Work Experience
Touchcast
Current
Touchcast
Legendary
Current
Legendary
Crave
Current
Crave
Paragraph
Current
Paragraph
bMuse
Current
bMuse
AOL
2008-05-01 - 2009-07-01
AOL
Bebo
2007-02-01 - 2008-05-01
Bebo
Verve!
2001-04-01 - 2007-02-01
Verve!
Decru
2003-05-01 - 2005-09-01
Decru
Startup Station Plc
1999-08-01 - 2001-04-01
Startup Station Plc
Skills
Summary
I'm the CMO at Touchcast where we're harnessing the power of AI to transform how work gets done. Prior to this I founded Paragraph in 2010 to help people discover, tell and experience great stories. Since then we've worked with all major publishers and produced award-winning products and marketing campaigns. Prior to founding Paragraph I was SVP Marketing & Partnerships for Aol's social media and communications businesses, including Bebo, AIM, ICQ, Yedda, Goowy and the Lifestream platform. I joined Aol through its acquisition of Bebo, where I was responsible for marketing, business development and mobile, and a member of the executive team that led the negotiations and eventual sale of the company to Aol for $850M. Since joining Bebo in February 2007, we grew our user base from 22M to 50M (with no marketing budget) and pioneered numerous innovations including a new business model for media companies to distribute and monetize their content and a new form of online entertainment, combining original productions with brand sponsorship. Prior to Bebo I built and ran EMEA Marketing for Decru, a storage security company that was sold to NetApp for $272M. Before that I founded Verve, a boutique management consultancy offering strategic advisory services to leading companies in the US, UK and elsewhere. Verve's client list includes Google, Microsoft, the BBC, RealNetworks and many others. Before founding Verve!, I was Managing Director at Startup Station Plc; a private equity firm I founded and then sold to a UK public company. I hold Bachelor's degrees in Psychology and Philosophy from Tel-Aviv University and an MBA in Innovation, Strategy, Information and Technology from the Theseus Institute / EDHEC in France. In 2007 I published my first book, Nanotales. Specialties: Digital publishing, Innovation, Entrepreneurship, New Product Development.