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Zvi Cole

Zvi Cole

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Senior Director, Global & NA Digital, Media and Communications | American Crew | CND @ Revlon Global, NA Brand Builder | Integrated Omnichannel Marketing, Digital, Communications & Consumer Engagement | Past Beiersdorf, Nivea, Eucerin, Aquaphor | Speaker & Advisor | MBA
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Education

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Babson F.W. Olin Graduate School of Business

Master of Business Administration - MBA, -
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Emory University

Bachelor's degree, Marketing/Marketing Management, General -
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Hyper Island

Innovation and Digital Acceleration workshop, 2019-01-01 - 2019-01-01
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General Assembly

Certification, Digital Marketing 2017-01-01 - 2018-01-01

Work Experience

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Revlon

Current

Revlon

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ZMG Marketing Advisors

Current

ZMG Marketing Advisors

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Beiersdorf

2012-01-01 - 2021-01-01

Beiersdorf

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University of Phoenix

2011-01-01 - 2016-01-01

University of Phoenix

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CROWN THEATRES LLC

2003-01-01 - 2008-01-01

CROWN THEATRES LLC

Skills

Performance Metrics Campaign Development Product Launch Strategic Leadership Campaigns Marketing Campaigns Strategic Thinking Cost Per Acquisition Post Campaign Analysis Attribution Organizational Agility Media Skills Calendars Campaign Execution Institutional Marketing Social Impact B2B Marketing Communications Strategy Workload Prioritization Building Key Relationships

Summary

Senior integrated marketing expert driving growth of digital and traditional brands via omni-channel marketing strategies. Leading consumer marketing & communications across established, emerging, and re-emerging brands. A change agent within organizations, teams, agencies, and media partners, steering integrated media vision through collaboration, strong relationships, and effective communication. Traditional Media | Digital Media | Omni-Channel Marketing Accomplishments: Created and evolved traditional media and digital marketing strategy including Public Relations, CRM, Social Media, Influencer, Content Strategy, E-Commerce and Integrations to generate audience engagement; drove business impact and enhanced brand awareness and perception while reducing waste media 50% and increasing effectiveness and efficiencies. Developed and optimized long-term partnerships with media partners; cultivated extensive partnership with the Dr. Oz Show, driving brand awareness and sales lift of over 70% and 20% sustained lift. Reduced non-working media expenditure +20% by reallocating funds to working media and maximized value add opportunities across TV, Digital, Content and Print by +$5MM. Expertise in: Traditional Media l Digital Media l Omni-Channel Marketing | Media Planning & Execution | Agency Development l Agency Leadership | Strategic Partnerships | Vendor Management l Contract Negotiations | Product Launches| Relationship Management Across Agencies l Stakeholder Management| PR | Social | Influencer Strategy | Content Strategy | Content Execution l Production l Brand Integration l Brand Management l Event Production l Creative Development l Consumer Products l Consumer Services l Consumer Goods

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